FOR IMMEDIATE RELEASE:
May 21, 2007
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MEDIA - FOR MORE INFORMATION:
Sherie Cantrell
Media & Public Relations Coordinator Phone (361) 694-5662
Cell (361) 548-6073
www.driscollchildrens.org
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DRISCOLL EARNS TWO NATIONAL AWARDS
FOR HEALTHCARE MARKETING EXCELLENCE
(Corpus Christi, TX) Driscoll Children's Hospital and
its Marketing & Public Relations Department were recently honored
in the 2006 Aster Awards, a program recognizing the best in the nation
for healthcare and medical marketing. The hospital and two different projects
were recognized with Gold Aster Awards, the program’s highest honors.
The announcement was made by CEO and President Rick Merrill.
Driscoll competed against nearly 1,000 other entries from across the
nation. The following entries were recognized as among the nation’s
best:
• Gold Aster Award – 2006 Project Artwork Holiday
Catalog
For design and implementation of a catalog including holiday cards featuring
artwork by young patients and other hospital related gifts.
• Gold Aster Award – 2007 Healing Humor Calendar
For design and implementation of the hospital’s annual calendar
featuring young patients, their physicians, and their stories.
The entries were judged based on creativity, layout, design, typography,
production, knowledge transfer, and the overall quality of the entry is
examined. “All winners exhibited a high level of marketing excellence
in the field of healthcare,” stated Aster Awards officials.

About Driscoll Children’s
Hospital
“Improve the health of adults and you give them back their health
…
Improve the health of children and you give them their life.”
Since opening its doors in 1953, Driscoll Children’s Hospital
has been offering hope and healing to the children of South Texas for
half a century. The facility is a 189-bed pediatric tertiary care center
with pediatric board-certified specialists representing 19 medical and
nine surgical specialties. Each year, more than 6,000 children are admitted
for inpatient care, 5,000 for day surgery, and 50,000 for outpatient
primary and specialty care, as well as 40,000 for emergency care, as
the first South Texas hospital with emergency services exclusively for
children. Additionally, Driscoll maintains a state-of-the-art ground/air
transport team, 20-bed pediatric intensive care unit, 40-bed neonatal
intensive care unit, and specialized medical outreach.
www.driscollchildrens.org
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