SITE SEARCH

No Category Content

Area Facilities
Featured Story

Driscoll takes home gold and silver Aster Awards

CORPUS CHRISTI - Products created by Driscoll Children's Hospital's Marketing and Community Relations Department recently won two gold Aster Awards and one silver Aster Award in a national competition hosted by Marketing Healthcare Today Magazine and Creative Images Inc. The competition, one of the largest of its kind, recognizes outstanding healthcare professionals, organizations and agencies for excellence in their advertising and marketing efforts in the 2010 calendar year.

"We are truly proud to receive these prestigious awards," said Tammy Weaver, assistant vice president of Marketing and Community Relations at Driscoll. "The materials we produce reflect not only the mission of Driscoll Children's Hospital, but also the creative talents of the people who work here."

Driscoll won a gold Aster Award in the calendar category for its 2011 calendar titled "A Driscoll Scrapbook." Designed to resemble a scrapbook, the calendar features photos of smiling patients on colorful, patterned backgrounds. Artistic elements reflect a different theme each month.

The other gold Aster was won in the professional recruitment - single category for packaged t-shirts that are used for physician recruiting by Driscoll. The white t-shirts are formed, labeled and wrapped in the shape of Texas; the label shows the state, its flag design and icons that identify all the Texas cities with Driscoll facilities.

Banner ads that were displayed on the sides of Regional Transit Authority buses in Corpus Christi garnered a silver Aster Award for Driscoll in the outdoor transit - single category. The ads promoted the Driscoll Auxiliary's 2010 holiday card collection and holiday gifts that were designed by patients and sold annually to benefit the hospital.

The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participants' entries competed against similar-sized organizations in their category.

Entries must score at least in the top 16 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

"It was an honor to have the number of healthcare organizations and agencies that participated in the 2011 Aster Awards competition," said Melinda R. Lucas, Aster Awards program coordinator. "The quality of this year's entries went well beyond the judges' expectations."

All winners are posted on the Aster Awards website (www.asterawards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

Contact Information


Driscoll Children's Hospital
3533 S. Alameda Street
Corpus Christi, Texas 78411

(361) 694-5000
(800) DCH-LOVE or (800) 324-5683


For TTY Deaf Messaging Connect to TTY Interpretation by dialing
(800) 735-2989
Driscoll's 2011 calendar, titled 'A Driscoll Scrapbook,' garnered a gold Aster Award.
This t-shirt, packaged in the shape of Texas and used for physician recruiting purposes, won a gold Aster Award for Driscoll.
Driscoll received a silver Aster Award for this banner ad that was displayed on buses in Corpus Christi.
2011 Calendar
Physician Recruitment
Holiday Promotion