Driscoll to hold press conference launching 'Never Leave a Child Alone in a Car...Check the Back Seat' ad campaign
May 24, 2012
Event on National Heat Awareness Day will include hot-car demonstration
CORPUS CHRISTI - Since 1998, more than 520 children have died as a result of heat stroke in cars - an average of 38 per year. Texas leads all states with 80 deaths. Sadly, about half of the children are forgotten when drivers arrive at their destination. Some drivers become distracted and forget they have a child in the back seat and continue their routine. In other situations, children were either playing in an unattended car and were unable to get out or were intentionally left by an adult "for just a few minutes." It takes only minutes for a child to be at risk of death and serious, permanent injury in a hot car.
In an effort to prevent these incidents from happening in South Texas, the Injury Prevention Program at Driscoll Children's Hospital has partnered with Kohl's Department Stores to launch an ad campaign promoting the message, "Never Leave a Child Alone in a Car...Check the Back Seat," on Corpus Christi city buses and billboards in Laredo and Victoria. Representatives from Driscoll's Injury Prevention Program, the City of Corpus Christi Fire Department and Child Protective Services will hold a press conference at the hospital May 25 that will include a city bus with the campaign ad and a hot-car demonstration.
"Thanks to our partnership with Kohl's and the Keep Your Kids Safe initiative, we will be able to increase awareness and spread this important message," said Maricruz Cantu, Injury Prevention coordinator at Driscoll Children's Hospital.
The community is urged to remember the acronym "ACT," Cantu said:
Avoid hyperthermia-related deaths by never leaving a child alone in a car and always locking doors and trunks;
Create reminders and habits for parents and caregivers to serve as a safety net to ensure the child isn't forgotten in the back seat;
Take action if a child is seen unattended in a vehicle by immediately calling 911.
The bottom line to avoid tragedies, Cantu added, is to "make it a habit to check the back seat every time you exit and remember to never leave a child alone in a car. Whether you are a parent, caregiver or community member, we can all help save lives and prevent tragedies."
What: "Never Leave a Child Alone in a Car" ad campaign press conference
When: 10 a.m. Friday, May 25
Where: Driscoll Children's Hospital, 3533 S. Alameda St. (front lawn)
Driscoll, Stripes to announce landmark accomplishment
May 07, 2012
WHAT: Officials with Driscoll Children's Hospital and Stripes will hold a press conference to provide an update on the $1 million commitment the convenience store chain made to Driscoll in 2009, including the impact of the Stripes Child Life Program and other projects made possible by the funds.
WHEN: 2:30 p.m. Wednesday, May 9
WHERE: Driscoll Children's Hospital, 4th floor playroom, 3533 S. Alameda St.
Credit union helps lucky Driscoll patients see Disney on Ice show
April 25, 2012
WHAT: Twelve Driscoll Children's Hospital patients and their parent or guardian will gather at the hospital's lobby and depart for the Disney on Ice show at the American Bank Center, courtesy of Navy Army Community Credit Union, who purchased the trip for $6,500 at this year's Fiesta de los Niños live auction. Transportation will be provided by TLC The Limo Company.
WHEN: 6 p.m. Thursday, April 26
WHERE: Driscoll Children's Hospital main lobby, 3533 S. Alameda St.