Injury Prevention Program at Driscoll Children’s Hospital Launches "Keep Your Kids Safe….Buckle Up" Ad Campaign

CORPUS CHRISTI – The Injury Prevention Program at Driscoll Children’s Hospital wants to make sure the youngest travelers stay safe during the holidays and all year round. As part of the Keep Your Kids Safe initiative, the Injury Prevention Program is launching a Buckle Up ad campaign on Corpus Christi city buses and on billboards in Laredo and Victoria.

Through a partnership with Kohl’s Department Stores, the Injury Prevention Program will be able to increase awareness and promote the important safety message, “Keep Your Kids Safe…Buckle Up.”

Motor vehicle crashes are the leading cause of death for children 3 -14 years old. The National Highway Safety Administration estimates that roughly 3 out of 4 child safety seats are not used correctly. Many parents are unaware that their child’s car seat is not properly installed or realize their child is not fitted correctly into their car seat.

The current Texas law on child passenger safety requires all kids younger than 8 years old unless taller than 4 feet 9 inches be properly restrained in a child safety seat.

“The ad campaign will help remind adults to make sure kids are buckled up in an appropriate child safety seat-on every trip, every time,” said Maricruz Cantu, injury prevention coordinator at Driscoll Children’s Hospital. “We need to give kids the best opportunity of surviving a crash and avoiding serious injuries.”

Kohl’s commitment to Driscoll Children’s Hospital is made possible through the Kohl’s Cares® cause merchandise program. Through this initiative, Kohl’s sells $5 books and plush toys where 100 percent of net profit benefits children’s health and education programs nationwide, including hospital partnerships like this one. Kohl’s has raised more than $150 million through this merchandise program.

  • Wednesday, December 22, 2010
  • Buckle Up Campaign at 10 a.m.
  • Visual Aid: City Bus with ad
  • Driscoll Children’s Hospital – Injury Prevention Program
  • 3533 S. Alameda (front lawn)