Leading provider emphasizes commitment to care for children and offer more care for more kids
CORPUS CHRISTI – Driscoll Health System will soon have a new look, reinforcing the provider’s commitment to offering top-notch care for all children since opening as Driscoll Children’s Hospital in 1953.
“We have grown from a single children’s hospital to a complete health system encompassing a wide range of medical and insurance care. Given that growth, we simply are redefining the way we present ourselves to others,” said Eric Hamon, President and CEO of Driscoll Health System. “What we do remains steadfast: superior care for children.”
The refreshed branding embodies the mission, vision and core values of Driscoll Health System and will be rolled out over the next 24 months in all of Driscoll’s markets, including the Coastal Bend, Rio Grande Valley, Laredo and Victoria.
Driscoll worked with one of the nation’s leading branding agencies, The Richards Group, during the last year to evaluate and help refine key Driscoll brand tenets.
“A brand is an organization’s most valuable asset because it conveys the thoughts, feelings, expectations and individual experiences that patients, members and families have when they interact with a member of our team, see our name, logo, signage, and any other forms of communication. As we began this process we recognized it was important for our updated branding to encompass all Driscoll Health System entities: hospital, clinics, Health Plan, Development Foundation and Auxiliary,” Hamon said.
The year-long process included numerous stakeholder interviews with board members, physicians, leaders, employees, patients’ families and donors for information and experience sharing.
Driscoll branding elements introduced include:
- Mission: Devoted to expert care, education, outreach and advocacy.
- Vision: Until all children are well.
- Core Values: Compassion, Advocacy, Respect, Excellence, Stewardship (CARES)
The most important component of a logo is the name of the organization it represents. The refreshed logo ensures the Driscoll name is prominent, while the sun icon conveys a message of optimism, light, hope and healing.
Kinetic by design, the new logo is unique in that it offers an additional set of “kid-tastic” brand icons that will be used internally.
“The foundation of the design for all of the icons is that they pay homage to our legacy with the ‘Y’ component that is a stylized version of the original Driscoll cattle brand,” said Hamon. The new Driscoll logo will appear on signage, stationery, wearables, flyers, posters and more in the coming months.